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Givebutter Learning Badges

Data-informed fundraising

Why should I take this course?

  • Learn the 7 essential fundraising metrics each nonprofit should track
  • Understand how campaign data can identify what's working and what needs to change
  • Develop fundraising forecasts, set realistic goals, and communicate results clearly to your board, leadership, and donors
Fundraising strategy runs on data — and that's true whether you're an executive director, a development officer, or a volunteer just getting started. In this course, you'll learn which metrics actually matter, how to interpret your campaign performance using these metrics, and how to use those insights to strengthen donor relationships and plan for financial growth.

Complete the course and earn your shareable Data-informed fundraising badge: an official recognition of your ability to use fundraising data strategically across your organization.

Course contents